Co-created brand and identity of maker-movement fabrication lab
(Northrop Grumman Corporation 2015)
Redondo Beach, Calif. - Northrop Grumman's FABLAB is 5,500-square-feet of think tank meets machine shop. Comfortably situated on the outskirts of Space Park, FABLAB sits removed from the hustle and bustle of the corporation that funds it. Open to any Northrop Grumman employee, members are able to fabricate metal on jet lathes and mills, execute any manner of woodwork, assemble electronics via optical benches and soldering stations, and 3D print prototypes and parts directly from white board concept to physical prototype.
Our goal with the branding and interior was playful color and creativity and a look and feel that compliments Northrop Grumman but feels blatantly separated. Using street art, bold logo placement, and an identity that suggests from the moment you arrive that you're no longer at work, FABLAB feels more like a space you'd find in an east downtown LA loft than in the headquarters of an aerospace and defense giant. The polished concrete floors, steel shelving, and underscoring hum of machinery trigger that same creative empowerment one feels when walking through a Home Depot seeing tools they didn't even know existed. Add to that throw pillows, open air walls, and scattered dry-erase markers and it feels perfectly natural to shed the tie and blazer and start working on the next big thing.